How do you know
how many people are present?
how long people stick around?
where people go next?
if people come back?
With BlueZoo, you can finally stop guessing.
BlueZoo measures the presence of people within view of digital signage, for both in-store retail media networks and out-of-home media owners. We deliver analytics for impressions counts, dwell time, unique visitors, and how people move around a space. Our solutions are accurate, cost-effective, and privacy-friendly.
BlueZoo provides privacy-friendly audience measurement and occupancy analytics that help organizations understand how many people view signage and move around physical spaces. Our patented technology measures impressions, foot traffic, occupancy, dwell time, reach, and frequency, enabling customers to make better decisions about advertising, operations, and public infrastructure.
BlueZoo solutions are deployed by retailers, out-of-home advertising companies, municipalities, and hospitality organizations across the Americas, Europe, and Asia. Our technology is protected by seven U.S. patents, independently audited for GDPR compliance by ePrivacy, and trusted by organizations including JCDecaux, Sodexo, Executive Channel Network, and three of the ten largest retailers in the United States.
Latest news & updates
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5 Common Misconceptions About Out-of-Home Advertising
Explore five common misconceptions about out-of-home advertising and discover how modern audience measurement is transforming the way advertisers measure, optimize, and value OOH campaigns.
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BlueZoo Announces Agent to Optimize In-Store Video Advertising Built in Collaboration with Google
BlueZoo has announced a new in-store video advertising agent, built on Google’s latest AI technologies, that combines privacy-first audience measurement with AI-generated video to optimize campaign performance based on real-world data.
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BlueZoo Expands Passive Microwave Measurement Platform with Bluetooth Low Energy (BLE) Detection
BlueZoo has introduced Bluetooth Low Energy (BLE) detection to complement its passive Wi-Fi technology, delivering finer-grained impressions and dwell time analytics for retail environments.
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BlueZoo Exhibits Latest Audience Measurement Innovations at InfoComm 2026
BlueZoo is exhibiting at InfoComm 2026, showcasing its latest privacy-first audience measurement innovations, including new Bluetooth Low Energy (BLE) detection capabilities and an AI-powered in-store advertising demonstration using Google’s latest AI technology.
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BlueZoo Reflects on Key Industry Trends from WOO Annual Congress 2026
BlueZoo reflects on key discussions from WOO Annual Congress 2026, where industry leaders explored the future of OOH, retail media, programmatic advertising, and audience measurement.
Proven results for our customers
BlueZoo delivers time-sensitive, critical information that allows customers to make better decisions and unlock new opportunities.
Executive Channel Network
With out-of-home advertising, juggling technical demands & standards compliance doesn’t have to be an issue.
JCDecaux
How smart, data-driven measurement can benefit both city planning and advertisers.
SOS Group
How a personal care & wellness brand increased revenue by threefold through improved accuracy.
Gain unprecedented insight
Our products allow you to collect and analyze critical information about people’s presence and movement in the real world.
Unlock your company’s data potential
Learn how BlueZoo can deliver insights that allow you to make more informed, timely decisions and operate more cost-effectively.
Get a demo
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