BlueFox and BrightSign join forces in the digital signage space

BlueFox has integrated its real-time mobile phone sensing technology into BrightSign portfolio of digital-signage media players.

BlueFox-equipped BrightSign media players can detect nearby mobile phones without the need for any special apps, logins, or beacons. BlueFox for BrightSign increases ROI by helping optimize digital-signage messaging and measuring real-time customer engagement.

The BlueFox solution is ideal for digital-out-of-home advertising, retail, and other digital-signage applications where measuring and understanding customer foot-traffic patterns is important.

Read AVNetwork article about BrightSign announcement

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