A family of product to measure the presence and movement of people
The BlueZoo product line is a cloud-based foot traffic analytics service that delivers real time and historical analytics. We deliver data via BlueZoo APIs, BlueZoo mobile apps, the BlueZoo web dashboard, PDF documents, and third-party visualization tools.
Because mobile phones are ubiquitous, we can use the presence of mobile phones as an excellent proxy for the presence of people. The analytics service passively collects Wi-Fi signals using both BlueZoo proprietary sensors and third-party sensors (e.g. BrightSign digital signage media players).
BlueZoo products measure visits by anonymous people, using mobile phones as a proxy. We measure the presence of people’s mobile phones using passive sensors that update cloud servers approximately every 20 seconds. BlueZoo cloud software aggregates measurements at a grain of 15 minutes for every hour of every day. We use a variety of heuristics to distinguish, for example, between visitors and passerbys, such as between window shoppers, shoppers, and retail staff.
BlueZoo Count, without knowing anything about the visitors (not even their mobile phone number), measures how many people are in a space and how many visits begin and end each quarter hour. We deliver this data in realtime via our APIs, mobile apps, and web dashboard. Count offers 90% accuracy through a simple calibration process that accounts for the idiosyncrasies of a space.
BlueZoo Analyze provides more complex measurements, such as how long each person stays (“dwell time”), the number of unique visitors, and the frequency at which these unique visitors return. We report these results in aggregate. Users of our service can use the BlueZoo dashboard to visualize results or download data for analysis using advanced visualization tools like Tableau™.
BlueZoo Convert measures foot traffic between locations that may be any distance apart, generally accumulating data over several days. One use of “Convert” campaigns is to measure the impact of signage to redirect foot traffic and prevent risks.
BlueZoo Flow measures foot traffic over the course of a single day to track customer journeys from place to place in areas like airports or shopping malls. Flow aggregates the journeys of consumers to understand how they travel within a space and how much time they spend at each location.
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