Patents

The BlueZoo products are protected by five patents issued by the United States Patent and Trademark Office.  Other patents are in process.  The granted patents are listed here:

TitleApplication
Number
Filing
Date
Patent
Number
Issue
Date
MOBILE DEVICE DETECTION AND TRACKING15/006,0572016-01-259,769,6252017-09-19
MOBILE DEVICE DETECTION AND TRACKING15/426,9452017-02-079,936,3572018-04-03
MOBILE DEVICE DETECTION AND TRACKING15/426,9532017-02-0710,395,2782019-08-27
MOBILE DEVICE DETECTION AND TRACKING15/681,0762017-08-1810,156,1672018-12-18
PASSIVE AND ACTIVE TECHNIQUES FOR PEOPLE-COUNTING15/823,4782017-11-2710,440,5052019-10-08

One capability protected by our patents that is clearly differentiated is measurement of unique visitors in a manner consistent with GDPR certification.  Measurement of unique visitors is especially valuable in many use cases because it permits individual behavior to be characterized in aggregate.  

For example, in out-of-home advertising the  number of consumer “impressions” is a useful measurement.  These impressions can be measured using Wi-Fi or using video cameras.  However, unlike video cameras, BlueZoo can also measure unique visitors and unique visitor recurrence which is a separate and useful dimension for advertisers.

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